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My career as a "China hand" began with a summer of Mandarin lessons, followed by two years of English teaching in Taiwan in the 1970s. After the U.S. and PRC established diplomatic relations in 1979, I worked in China in two stints totaling five years. Add my Taiwan and Hong Kong years and that's eight years all together.
Tangible evidence of my love affair with the Chinese can be found in the books I've written about them. My fascination has been with cultural differences and strategies and tactics for effective cross-cultural communication.

 
 

Dealing With the Chinese. My first effort at explaining the Chinese to foreigners did pretty well in the marketplace, despite being published just a month before the 1989 Tiananmen massacre. A British edition came out a year later. Chinese Business Etiquette, published in 1999, is the heir to Dealing With the Chinese. I revisited the subject after three years back in China, because so much had changed and my understanding had deepened.

  Catch Flies With Honey. There's so much China fever in Seoul these days that Chinese Business Etiquette now has its own Korean edition! The title translates loosely as "Catch Flies with Honey, Not Vinegar." Why a people who have shared deep cultural ties with China for thousands of years feel the need for instruction in matters like "face" from an American Jewish boy is unclear to me, but far be it from me to argue with the extra income. The Korean version was joined by a Czech edition in 2008.

For more about China, click here.

©2007, 2008, 2009, 2010. Scott D. Seligman. All Rights Reserved. To contact me by e-mail, please click here.