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Chinese
Business Etiquette
Scott D. Seligman
Grand Central Publishing
Hachette Book Group
 East-West
business is booming as thousands of people flock to China to
capitalize on explosive opportunities. But knowing the proper
etiquette and the correct protocol - and being aware of cultural
differences - is a must. This book provides advice on how to
succeed, avoid gaffes, interpret behavior and make a positive
impression.
 This
Amazon bestseller acquaints the reader with important Chinese concepts like
mianzi (face), guanxi (connections) and lijie
(politeness) and discusses the importance of
group-centeredness and reciprocity. It also provides hands-on advice
on meeting and greeting people, participating in a business meeting
and a Chinese banquet, gift-giving and navigating the Chinese
bureaucracy.
There are also two foreign-language editions of Chinese Business
Etiquette available: a Korean edition published in 2006 and a
Czech version published in 2008. If you wish to order one of these,
please click on the appropriate thumbnail image.
Previous Editions
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